100.9 WIFM has proudly served the Yadkin Valley since 1948. Our commitment to the communities we serve is unparalleled as we focus on being the area’s best communication media. Our adult contemporary, family-friendly format makes us the perfect listen-at-work station and our local high school sports coverage is a mainstay in the Yadkin Valley. Two incredibly talented individuals, Danny Hall and Joel Hooper entertain and inform listeners on air each weekday between 6 am and 6 pm. We have an intense interest in providing news and information about the good things and the good people who truly make a difference in the quality of life we enjoy and our programming reflects this dedication. And we know how to have fun, too. Numerous contests take place on air each day and we love meeting and thanking our listeners when they stop by the studio to pick up their prizes. None of this would be possible, of course, without our incredible advertisers and partners who embrace our ideals and are themselves pillars in our communities, and to them we say Thank You. 100.9 WIFM, The Place to Be in the Yadkin Valley.